منابع مشابه
Predicting Customer Churn Using CLV in Insurance Industry
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Nowadays companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. A frequently-encountered difficulty for companies wishing to measure customer prof...
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ژورنال
عنوان ژورنال: Journal of Service Science and Management
سال: 2011
ISSN: 1940-9893,1940-9907
DOI: 10.4236/jssm.2011.43034